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| SpiceJet signs on i-Vista to build its brand digitally
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| December 10, 2009, Delhi/Bangalore: SpiceJet, India's most preferred low fare airline appoints i-Vista Digital Solutions to handle its online marketing initiatives. i-Vista Digital Solutions is a leading enterprise digital marketing company that has been entrusted with this national mandate.
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| i-Vista Digital Solutions will provide the following solutions for SpiceJet: |
- Conceptualize, design and develop online collaterals.
- Perform off-page and on- page optimization leading to enhanced visibility for the SpiceJet website.
- Identify and effectively utilize social media platforms for increased customer- connect to build brand ambassadors.
- Online reputation management and tracking of consumer sentiments.
- Comprehensive search engine marketing programme to enhance visibility of SpiceJet text ads.
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According to Anish Srikrishna, Sr. VP and Head of Marketing, SpiceJet Limited, "We at SpiceJet believe that online engagement with our customers is key to our success. Our website continues to be a key channel of distribution and information for our customers. We wish to enhance our online presence to build our brand, understand our customers and drive more traffic to our site. i-Vista Digital Solutions has the relevant expertise in digital brand building and marketing and can offer creative and technology solutions for our current needs. We are happy to have them as our partners."
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"We won the SpiceJet business because of our ability to deliver advanced solutions in the internet space. We help our customers leverage the power of the internet and leave an indelible impression through our unique and well-rounded approach to the business. Our solutions for SpiceJet range from a variety of brand building activities, social media strategy and comprehensive analytics to help the airline achieve their mission," said Narayan Rajan, CEO, i-Vista Digital Solutions.
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"If you also take into account that 1 out of 3 TV watchers will also be accessing the internet at the same time, you begin to see how effectively combining your offline and online campaigns can ensure your message reaches your customer. i-Vista has been in the digital business for the last 13 years and has built an enviable track record of having serviced more than 125 customers with its creative solutions including some big brands in India."
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| Quick Facts |
- 17% growth in the number of internet connections since 2008
- 35.8 million Indians online
- 1 out of every 15 Indians online
- Every 5th Indian online willing to make an online purchases
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About SpiceJet Ltd.:
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SpiceJet (www.spicejet.com) is India's most preferred Low Fare Airline, delivering the lowest air fares with the highest consumer value. We operate 129 flights daily to 18 cities viz. Ahmedabad, Bangalore, Bagdogra, Chennai, Coimbatore, Delhi, Guwahati, Goa, Hyderabad, Jammu, Jaipur, Kochi, Kolkata, Mumbai, Pune, Srinagar, Varanasi and Visakhapatnam. Our on-time performance is amongst the best in India and coupled with a Technical Dispatch Reliability of 99.6%, making us an airline with least cancellations. SpiceJet's new generation fleet of 19 Boeing 737-800 / 737-900ER aircraft are backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency.
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| SpiceJet is the winner of: |
- World Travel Market Award (November 2009)
- National Award (ICWAI) for excellence in Cost Management (March 2009)New Delhi
- 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London
- Smart Travel Asia's Top 10 Best Budget Airlines in Asia (Sept 2009 & 2008) Hong Kong
- Outlook Traveler's Best Low Cost Airline (Feb 2008) India
- TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia
- "CIO 100 Award" for IT efforts for customer satisfaction and business growth(2009, 2008 & 2007) India
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Read SpiceJet Testimonials @ - http://spicejet.com/testimonial.asp
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| About i-Vista Digital Solutions |
| Businesses are constantly under pressure to improve productivity, enhance efficiency, increase profitability, reduce costs and even go green. Much of this is possible with technology. At i-Vista Digital Solutions, we believe in harnessing the power of the Internet to help your business reach these goals through our products and services. |
| i-Vista Digital Solutions is a full service Internet Marketing company that provides your organization the advantage of leveraging the World Wide Web for business success. With expertise in Search Marketing, Online Media Planning and Buying, and Strategic Brand Experience Development, we have made a difference to over 125 organizations since inception. |
| More information on i-Vista Digital Solutions is available at http://www.ivistasolutions.com. |
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