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The All-New SpiceMAX: Experience the Difference

A lot more comfort and convenience for a modest fee:

Introductory offer starting at Rs 500/- over and above the ticket price

  • Five rows on the Boeings with at least 6 inches more legroom and a lot more personal space to work or relax
  • Priority check-in at major airports
  • Designed for customers who want more comfort and convenience, but are not willing to pay the huge premium for business class

Gurgaon, 7 August, 2014: SpiceJet today announced yet another industry innovation, the all-new SpiceMAX, a product that offers customer a lot more comfort and convenience for little more money. Starting August 15, SpiceJet customers opting for SpiceMax seats will enjoy best in-class leg room, with at least 6 inches more leg room compared to standard seats, a lot more personal space to work or relax, and with priority check-in at dedicated SpiceMax counters at major airports.

SpiceJet has reconfigured most of its Boeing 737 fleet such that the first 5 rows now have this extra legroom, along with the exit row seats that have more legroom. With this product, SpiceJet becomes the only budget airline in India to actually offer greater legroom, personal space, and comfort in seats that are marketed and sold as “premium” seats under various names. SpiceJet’s Boeing 737 fleet will have 30 SpiceMAX seats (first five rows). The Bombardier Q400 fleet will remain with 4 SpiceMAX seats (the first row).

Announcing the new product, Sanjiv Kapoor, Chief Operating Officer, SpiceJet Ltd. said, “We have repeatedly heard from many of our customers, including our corporate customers, that while they are not always willing to pay the huge premium for Business Class, they would be happy to pay a little more for greater comfort and convenience in economy class so that they have more personal space, legroom, and greater freedom to work and relax during their frequent travels. They have also said that they would like to speed up the airport check-in process and avoid long queues. It is for these customers that we have designed and launched the all-new SpiceMax, yet another industry-leading innovation in India from SpiceJet, the airline that is rapidly emerging as India’s most innovative airline.” Kaneswaran Avili, SpiceJet’s Chief Commercial Officer, added, “In addition to providing an exciting new product for customers, SpiceMAX will also be an important source of ancillary revenues for SpiceJet”.

For a limited time, the SpiceMax product can be purchased at a promotional offer starting at Rs. 500 per seat over and above the ticket price. SpiceJet has already modified two thirds of its Boeing aircraft to introduce this product, and will gradually extend it to more aircraft. The product can be bought by simply selecting a SpiceMAX seat on the seat map at the time of purchase on spicejet.com, after purchase by using the “Manage My Booking” option at spicejet.com (this is applicable even for bookings made through travel agents), during on-line check-in, or during airport check-in.

Selection and purchase of SpiceMAX seats for flights operating August 15 onwards is now open. SpiceMax seats can be bought along with any fare type. SpiceJet will soon be launching a mix of digital and outdoor campaign to promote this exciting new product.

About SpiceJet:

SpiceJet is India’s second largest low fare airline. The airline currently operates more than 331daily flights to 47 destinations, which includes 40 Indian and 7 international cities.

SpiceJet connects its network using next generation fleet of 32 Boeing 737-800 and 6 Boeing 737-900ER aircrafts, along with 15 Bombardier Q-400 aircraft that are focused on Tier II and Tier III cities.

With confidence gained from being one of the top airlines in India in terms of on-time performance, SpiceJet recently launched its “On Time Guarantee” (OTG) program that assures passengers that if a flight is delayed for any reason that are within the control of the airline, then flyers will be automatically compensated with discount vouchers for their next travel.


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