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SpiceJet announces enhancement to inflight meal service process
  • Effective September 1, customers with pre-purchased meals will be served first
  • Move will improve customer satisfaction, reduce costs, and ‎help increase ancillary revenues

Gurgaon, 27 August, 2014: SpiceJet today announced that customers with pre-purchased meals will be served meals first on board, post which normal sales procedure will start in the flight. With the recent announcements, SpiceJet aims to encourage pre-booking of meals in order to ensure availability and reduce wastage on board. Customers also benefit as the pre-booked meal prices are lower than on-board, there is a greater choice of meals available for pre-booking, and they will get their meals served first.

SpiceJet had recently introduced extended online meal options for both vegetarian and non-vegetarian customers. Customers pre-booking meals will have an added advantage to choose from the variety offered to them at a discounted price. The airline has a partnership with TajSATS and Café Coffee Day (CCD), India’s premier in-flight catering providers, to offer a new range of enhanced food and beverage menu titled, ‘Hot Meals, Warm Smiles’.

“The new service will ensure superior experience through encouraging customers to pre-book their meals. This service change will not only help us in delivering food quickly and as per customer’s choice at reduced prices, but will also improve on-board service efficiency. By carrying what is actually going to be consumed this, will further reduce wastage as well as serve as an important element in cost reduction”, said Mr. Kaneswaran Avili, Chief Commercial Officer, SpiceJet Ltd. "This service change will also help us increase ancillary revenues, which together with innovative new products such as the all-new SpiceMAX, SpiceFlex, and Bag Out First will help us significantly increase ancillary revenues relative to previous levels", he added.

SpiceJet also aims to bring about improved operational as well as on-board service efficiency, as this new policy would enable faster serving and clearing of food and would also reduce wastage.

Customers can pre-book their meals at the time of making their booking, or anytime after by using the “Manage My Booking” option at spicejet.com. This facility is available also for tickets booked via travel agents. Customers just have to visit “Manage By Booking” within spicejet.com to add a meal of their choice to their booking after providing booking information. Pre-book meals option will be available up to 24 hours before flight departure.

About SpiceJet:

SpiceJet is India’s second largest airline by domestic passenger share. The airline operates more than 340 daily flights to 49 destinations, including 41 Indian and 8 international cities.

SpiceJet connects its network using next generation fleet of 32 Boeing 737-800 and 6 Boeing 737-900ER aircrafts, along with 15 Bombardier Q-400 aircraft that are focused on Tier II and Tier III cities.

With confidence gained from being one of the top airlines in India in terms of on-time performance, SpiceJet recently launched its “On Time Guarantee” (OTG) program that assures passengers that if a flight is delayed for any reason that are within the control of the airline, then flyers will be automatically compensated with discount vouchers for their next travel.


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